2025 "50ka Nooc ee ugu Sareeya ee Dharka Adduunka Qiimaha ahaan" La sii daayay: 4 Nooc oo Shiineys ah ayaa Liiska ku jira, iyagoo ku shubaya Horumar Cusub oo ku socda Horumarinta Ganacsiga Dibadda
Dhawaan, Brand Finance, oo ah hay'ad hormuud ka ah qiimeynta summadaha Ingiriiska, ayaa si rasmi ah u soo saartay 2025 "50ka Nooc ee ugu Sarreeya ee Dharka Adduunka marka loo eego Qiimaha" (Dharka 50 2025). Liisku ma muujinayo oo keliya isbeddellada ku yimid muuqaalka summadaha ee warshadaha dharka adduunka laakiin sidoo kale wuxuu iftiiminayaa horumarka summadaha Shiinaha ee suuqa caalamiga ah - 4 nooc oo Shiinees ah (oo ay ku jiraan kuwa ka socda Hong Kong, Shiinaha), sida Anta iyo Bosideng, ayaa si guul leh ugu soo galay liiska, iyagoo ku shubaya dardar cusub horumarinta ganacsiga dibadda ee dharka Shiinaha.
Chanel ayaa kaalinta koowaad gashay; Noocyada Faransiiska ayaa hogaaminaya 10ka ugu sarreeya
Liiska sanadkan, shirkadda Faransiiska ee raaxada leh ee Chanel ayaa gashay kaalinta ugu sarreysa iyadoo leh qiime summadeed oo dhan USD 37.913 bilyan, iyadoo leh kobac sanadle ah oo cajiib ah oo ah 45.4%, taasoo noqotay summad dharka ugu qiimaha badan adduunka. Summad kale oo Faransiis ah, Louis Vuitton, ayaa gashay kaalinta labaad iyadoo leh qiime summadeed oo ah USD 32.917 bilyan iyo heer kobac oo ah 2.1%. Nike, oo ah summad dharka isboortiga Mareykanka, ayaa gashay kaalinta saddexaad iyadoo leh qiime summadeed oo ah USD 29.428 bilyan, inkastoo qiimaha summaddeeda uu si yar hoos ugu dhacay 1.5% marka loo eego sannadkii hore.
Waxaa xusid mudan in noocyada Faransiiska ay ku jiraan kala bar ka mid ah 10-ka ugu sarreeya adduunka. Marka laga soo tago Chanel iyo Louis Vuitton, Hermès, Dior, iyo Cartier waxay ku jiraan kaalinta 4aad, 8aad, iyo 9aad siday u kala horreeyaan, taasoo muujinaysa awoodda xooggan ee Faransiiska ee qaybta dharka iyo alaabta raaxada ee heerka sare ah. Intaa waxaa dheer, Rolex oo ka socota Switzerland waxay soo bandhigtay waxqabad aad u wanaagsan, iyadoo gashay kaalinta 5aad iyadoo qiimaha summadaysan uu yahay USD 18.772 bilyan iyo heerka kobaca sanadlaha ah oo ah 36.0%. Adidas oo ka socota Jarmalka ayaa gashay kaalinta 6aad iyadoo qiimaha summadaysan uu yahay USD 18.484 bilyan iyo heerka kobaca oo ah 27.9%. Zara, oo ah sumadda moodada dhaqsaha badan ee Isbaanishka, ayaa gashay kaalinta 7aad iyadoo qiimaha summadaysan uu yahay USD 18.086 bilyan. Si kastaba ha ahaatee, Gucci oo ka socota Talyaaniga ayaa noqotay sumadda kaliya ee ku jirta 10-ka ugu sarreeya iyadoo leh kobac taban oo muhiim ah - qiimaha summadaysan wuxuu ahaa USD 11.358 bilyan, taasoo ah hoos u dhac sanadle ah oo ah 23.6%.
10ka Nooc ee Dharka ugu Sarreeya Adduunka ee 2025 marka loo eego Qiimaha
Xoogga Shiinaha: 4 Nooc oo Liiska ku jira, Anta iyo Bosideng oo Hormood ka ah Fursado Cusub oo Ganacsiga Dibadda ah
Liiska 50-ka shirkadood ee ugu sarreeya adduunka sanadkan, wadar ahaan 4 nooc oo ka socda Shiinaha (oo ay ku jiraan dhul-weynaha Shiinaha iyo Hong Kong, Shiinaha) ayaa soo galay kaalinta. Waa Chow Tai Fook (Hong Kong, Shiinaha), Anta (Shiinaha), Lao Feng Xiang (Shiinaha), iyo Bosideng (Shiinaha). Tani waxay muujinaysaa horumarka joogtada ah ee aqoonsiga caalamiga ah iyo tartanka suuqa ee noocyada dharka Shiinaha.
- Chow Tai Fook: Iyada oo ah summad wakiil ka ah qaybta dahabka iyo dharka ee Hong Kong, Shiinaha, Chow Tai Fook waxay gashay kaalinta 22aad iyadoo leh waxqabad suuqeed oo deggan, taasoo u adeegta kaar wicitaan oo muhiim u ah noocyada dahabka Shiinaha si ay u soo galaan suuqa adduunka.
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- Anta: Anta oo ku jirta kaalinta 28aad, waxay si joogto ah u xoojisay xirfadda dharka isboortiga sannadihii ugu dambeeyay iyada oo adeegsanaysa hal-abuur tignoolajiyadeed iyo iskaashi lala yeesho dhacdooyinka caalamiga ah (sida maalgelinta Ciyaaraha Olombikada). Khadadka wax soo saarka sida "KT7" ayaa si wanaagsan looga soo dhaweeyay suuqyada dibadda, taasoo saldhig adag u ah noocyada dharka isboortiga ee Shiinaha si ay u ballaariyaan kanaallada ganacsiga shisheeye.
- Lao Feng Xiang: Lao Feng Xiang wuxuu ku jiraa kaalinta 38aad, Lao Feng Xiang wuxuu boos ka helay suuqa dahabka iyo dharka adduunka iyadoo ay ugu wacan tahay dhaxalka summada ee qarniga soo jiray iyo hal-abuurka farsamada gacanta dhaqameed. Badeecadaha ay soo saarto waxaa lagu iibiyaa dalal iyo gobollo badan, taasoo ka dhigaysa tusaale lagu mideynayo dhaqanka dhaqanka Shiinaha iyo dharka casriga ah.
- Bosideng: Bosideng oo gashay kaalinta 45aad, waxay diiradda saareysaa horumarinta xirfadeed ee alaabada jaakadaha hoos u dhaca. Iyadoo hagaajineysa silsiladdeeda sahayda iyo ballaarinta shabakadaha dukaamada dibadda, waxay si tartiib tartiib ah u gashay suuqyada heerka sare ah sida Yurub iyo Mareykanka, iyadoo noqotay awood muhiim ah oo ka mid ah noocyada dharka Shiinaha ee adduunka oo dhan.
Marka laga eego aragtida guud ee liiska, muuqaalka astaanta dharka adduunka ee sanadka 2025 wuxuu soo bandhigayaa isbeddel ah "kobac joogto ah oo ku yimaada noocyada heerka sare ah, kala duwanaanshaha noocyada dharka isboortiga, iyo kor u kaca noocyada gobolka". Noocyada raaxada iyo noocyada dharka isboortiga ee xirfadlayaasha ah (sida Rolex iyo Adidas) ayaa sii waday koboc sare, halka qaar ka mid ah noocyada moodada degdega ah iyo kuwa dhaqanka ah (sida Gucci) ay saaran yihiin cadaadis ah in la hagaajiyo. Isla mar ahaantaana, noocyada ka socda gobollada sida Shiinaha iyo Kanada (tusaale ahaan, Lululemon) ayaa dardar gelinaya horumarkooda, iyagoo ku shubaya firfircooni kala duwan warshadaha dharka adduunka. Horumarradan dhexdooda, ku darista wadajirka ah ee noocyada Shiinaha ee liiska ma aha oo kaliya inay ka tarjumayso guulaha kor u qaadista warshadaha dharka gudaha ee Shiinaha laakiin sidoo kale waxay furaysaa waddooyin cusub oo loogu talagalay suuqa ganacsiga dibadda. Mustaqbalka, iyadoo noocyada sida Anta iyo Bosideng ay sii xoojinayaan joogitaankooda suuqyada dibadda, ganacsiga dibadda ee dharka Shiinaha ayaa la filayaa inuu gaaro horumarro waaweyn oo ku saabsan qaybta heerka sare ah iyo tan xirfadeed.
Waqtiga boostada: Oktoobar-14-2025